£174.99

Routledge Innovation in Marketing

Price data last checked 35 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£175 today · previous high £175 · all-time low £174

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 56 days • 56 data points (No recent data available)

Historical
Generating forecast...
£174.99 £174.40 £174.53 £174.66 £174.78 £174.91 £175.04 28 March 2026 10 April 2026 24 April 2026 08 May 2026 22 May 2026

Price Distribution

Price distribution over 56 days • 2 price levels

Days at Price
Current Price
28 days 28 days · current 0 7 14 21 28 £174 £175 Days at Price

Price Analysis

Most common price: £174 (28 days, 50.0%)

Price range: £174 - £175

Price levels: 2 different prices over 56 days

Description

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 July 2017
Listed Since
26 July 2017

Barcode

No barcode data available

Similar Products You Might Like

Innovation in Marketing (Chartered Institute of Marketing (Paperback))
97% match

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Routledge

£15.75 17 May 2026
Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice
81% match

Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Routledge

£47.32 31 May 2026
Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.
81% match

Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.

PEARSON EDUCATION

£71.99 09 Jun 2026
Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)
81% match

Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)

MACMILLAN

£70.92 12 Jun 2026
Organizational Change, Innovation and Business Development: The Impact of Non-Technological Innovations (Routledge Studies in Innovation, Organizations and Technology)
81% match

Organizational Change, Innovation and Business Development: The Impact of Non-Technological Innovations (Routledge Studies in Innovation, Organizations and Technology)

Routledge

£134.04 30 May 2026
The Routledge Companion to Creativity (Routledge Companions in Business, Management and Marketing)
81% match

The Routledge Companion to Creativity (Routledge Companions in Business, Management and Marketing)

Routledge

£50.34 11 Jun 2026
Market-Led Strategic Change: Transforming the process of going to market
80% match

Market-Led Strategic Change: Transforming the process of going to market

Routledge

£180.18 31 May 2026
Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung
80% match

Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung

Gabler Verlag

£67.69 05 Jun 2026
Marketing
80% match

Marketing

Routledge

£154.25 31 May 2026
Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)
80% match

Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)

Routledge

£171.70 26 May 2026
Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)
79% match

Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)

Springer

£50.87 31 May 2026
Revolution of Innovation Management: Volume 2 Internationalization and Business Models
79% match

Revolution of Innovation Management: Volume 2 Internationalization and Business Models

MACMILLAN

£100.08 26 May 2026
Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value
79% match

Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value

MACMILLAN

£74.98 06 Jun 2026
The Experimental Nature of New Venture Creation: Capitalizing on Open Innovation 2.0 (Innovation, Technology, and Knowledge Management)
79% match

The Experimental Nature of New Venture Creation: Capitalizing on Open Innovation 2.0 (Innovation, Technology, and Knowledge Management)

Springer

£74.42 08 Jun 2026
Strategic Management of Innovation Networks
79% match

Strategic Management of Innovation Networks

Cambridge University Press

£77.90 06 Jun 2026
79% match

Marketing: Instructor′s Manual

Wiley-Blackwell

£63.99 01 Jun 2026
Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)
79% match

Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

Springer

£101.05 15 May 2026
Marketing: An Introduction -- Global Edition
79% match

Marketing: An Introduction -- Global Edition

PEARSON EDUCATION

£55.79 16 May 2026
Technological Innovation: Oversights and Foresights
79% match

Technological Innovation: Oversights and Foresights

Cambridge University Press

£66.81 31 May 2026
The Disabling Marketplace (Key Issues in Marketing Management)
79% match

The Disabling Marketplace (Key Issues in Marketing Management)

Routledge

£155.00 01 Jun 2026
Sports Marketing: International Student Edition
79% match

Sports Marketing: International Student Edition

Routledge

£53.99 19 May 2026
Industrial Innovation: Technology, Policy, Diffusion
79% match

Industrial Innovation: Technology, Policy, Diffusion

MACMILLAN

£77.94 18 May 2026
Innovation, Alliances, and Networks in High-Tech Environments (Routledge Studies in Global Competition)
79% match

Innovation, Alliances, and Networks in High-Tech Environments (Routledge Studies in Global Competition)

Routledge

£118.50 26 May 2026
Project-Based Knowledge in Organizing Open Innovation
79% match

Project-Based Knowledge in Organizing Open Innovation

Springer

£74.85 24 May 2026