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Cambridge University Press Technological Innovation: Oversights and Foresights

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£65.85 £60.93 £62.01 £63.08 £64.15 £65.22 £66.30 22 July 2026 26 July 2026 30 July 2026 03 August 2026 07 August 2026
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Description

The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 April 1997
Listed Since
02 February 2007

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