This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. From the Back Cover This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. About the Author Álvaro Rocha holds the title of an Honorary Professor, D.Sc. in Information Science,Ph.D. in Information Systems and Technologies, M.Sc. in Information Management, and B.C.S. in Computer Science. He is a Professor of Information Systems at University of Coimbra, researcher at CISUC (Centre for Informatics and Systems of the University of Coimbra), and a collaborator researcher at LIACC (Laboratory of Artificial Intelligence and Computer Science) and at CINTESIS (Center for Research in Health Technologies and Information Systems). He is also President of AISTI (Iberian Association for Information Systems and Technologies), Chair of IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter, Editor-in-Chief of JISEM (Journal of Information Systems Engineering & Management), and Editor-in-Chief of RISTI (Iberian Journal of Information Systems and Technologies). Moreover, he has acted as Vice-Chair of Experts in the Horizon 2020 of the European Commission, as Expert in the Ministry of Education, University and Research of the Government of Italy, and as Expert in the Ministry of Finance of the Government of Latvia. José Luís Reis holds a Ph.D. in Technologies and Information Systems from the University of Minho and a Professor with the title of specialist in Management and Administration by IPAM – Porto. He is a Professor at ISMAI, IPAM, and as a Guest Professor at the Catholic Porto Business School. It carries out activities in the areas of training and information systems and technologies in various organizations, coordinating various national and international projects in the areas of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems,“Marketing in agri-food – fundamentals and case studies” and “Gamification Model for SMEs. Marc K Peter holds doctorate from CSU Sydney, an Executive M.B.A.from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is a Fellow of both the British Computer Society and the Chartered Institute of Marketing. At the
