Marketing and Smart Technologies: Proceedings of ICMarkTech 2019: 167 (Smart Innovation, Systems and Technologies, 167) - Image 1

£108.01

Springer Marketing and Smart Technologies: Proceedings of ICMarkTech 2019: 167 (Smart Innovation, Systems and Technologies, 167)

Name: Marketing and Smart Technologies: Proceedings of ICMarkTech 2019: 167 (Smart Innovation, Systems and Technologies, 167)
Brand: Springer
Price: 108.01 GBP
Availability: InStock

AI & Machine Learning

It has never been this cheap. We have no record of a lower price.

£108 today · cheaper than every other day in the last 2 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 38 days · 38 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 38 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £109 (20 days, 52.6%)

Price range: £108 - £119

Price levels: 3 different prices over 38 days

Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. From the Back Cover This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. About the Author Álvaro Rocha holds the title of an Honorary Professor, D.Sc. in Information Science,Ph.D. in Information Systems and Technologies, M.Sc. in Information Management, and B.C.S. in Computer Science. He is a Professor of Information Systems at University of Coimbra, researcher at CISUC (Centre for Informatics and Systems of the University of Coimbra), and a collaborator researcher at LIACC (Laboratory of Artificial Intelligence and Computer Science) and at CINTESIS (Center for Research in Health Technologies and Information Systems). He is also President of AISTI (Iberian Association for Information Systems and Technologies), Chair of IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter, Editor-in-Chief of JISEM (Journal of Information Systems Engineering & Management), and Editor-in-Chief of RISTI (Iberian Journal of Information Systems and Technologies). Moreover, he has acted as Vice-Chair of Experts in the Horizon 2020 of the European Commission, as Expert in the Ministry of Education, University and Research of the Government of Italy, and as Expert in the Ministry of Finance of the Government of Latvia. José Luís Reis holds a Ph.D. in Technologies and Information Systems from the University of Minho and a Professor with the title of specialist in Management and Administration by IPAM – Porto. He is a Professor at ISMAI, IPAM, and as a Guest Professor at the Catholic Porto Business School. It carries out activities in the areas of training and information systems and technologies in various organizations, coordinating various national and international projects in the areas of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems,“Marketing in agri-food – fundamentals and case studies” and “Gamification Model for SMEs. Marc K Peter holds doctorate from CSU Sydney, an Executive M.B.A.from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is a Fellow of both the British Computer Society and the Chartered Institute of Marketing. At the

Product Specifications

Brand: Springer
Format: paperback
ASIN: 9811515662
Category: Books > Subjects > Computing & Internet > Computer Science > AI & Machine Learning
Domain: Amazon UK
Release Date: 29 November 2020
Listed Since: 02 November 2020

Barcode

No barcode data available

Springer Marketing and Smart Technologies: Proceedings of ICMarkTech 2019: 167 (Smart Innovation, Systems and Technologies, 167)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications: 258 (Studies in Fuzziness and Soft Computing, 258)

Information Systems for Industry 4.0: Proceedings of the 18th Conference of the Portuguese Association for Information Systems: 31 (Lecture Notes in Information Systems and Organisation, 31)

Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education: Proceedings of the 5th International Conference on Smart Learning ... Innovation, Systems and Technologies, 197)

Information and Knowledge in Internet of Things (EAI/Springer Innovations in Communication and Computing)

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications: 258 (Studies in Fuzziness and Soft Computing, 258)

Developments and Advances in Defense and Security: Proceedings of MICRADS 2019: 152 (Smart Innovation, Systems and Technologies, 152)

Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019 (Springer Proceedings in Business and Economics)

Advances in Wireless Communications and Applications: Wireless Technology: Intelligent Network Technologies, Smart Services and Applications, ... Innovation, Systems and Technologies, 191)

Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 (Springer Proceedings in Business and Economics)

Advances in Wireless Communications and Applications: Smart Communications: Interactive Methods and Intelligent Algorithms, Proceedings of 3rd ICWCA ... Innovation, Systems and Technologies, 190)

AI and Data Engineering Solutions for Effective Marketing

Advancing the Marketing Technology (MarTech) Revolution

Advances and Applications in Computer Science, Electronics and Industrial Engineering: Proceedings of CSEI 2020: 1307 (Advances in Intelligent Systems and Computing, 1307)

Fourth International Congress on Information and Communication Technology: ICICT 2019, London, Volume 2: 1027 (Advances in Intelligent Systems and Computing, 1027)

3rd EAI International Conference on IoT in Urban Space (EAI/Springer Innovations in Communication and Computing)

Information and Decision Sciences: Proceedings of the 6th International Conference on FICTA: 701 (Advances in Intelligent Systems and Computing, 701)

Modernizing Academic Teaching and Research in Business and Economics: International Conference MATRE 2016, Beirut, Lebanon (Springer Proceedings in Business and Economics)

ICT in Education: Multiple and Inclusive Perspectives

Smart Computational Strategies: Theoretical and Practical Aspects

Emerging Trends in ICT for Sustainable Development: The Proceedings of NICE2020 International Conference (Advances in Science, Technology & Innovation)

Agents and Multi-Agent Systems: Technologies and Applications 2020: 14th KES International Conference, KES-AMSTA 2020, June 2020 Proceedings: 186 (Smart Innovation, Systems and Technologies, 186)

Pervasive Computing and Social Networking: Proceedings of ICPCSN 2021: 317 (Lecture Notes in Networks and Systems, 317)

Technological Innovation for Smart Systems: 8th IFIP WG 5.5/SOCOLNET Advanced Doctoral Conference on Computing, Electrical and Industrial Systems, ... and Communication Technology, 499)

Intelligent and Interactive Computing: Proceedings of IIC 2018: 67 (Lecture Notes in Networks and Systems, 67)