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MACMILLAN The Rhetoric and Reality of Marketing: An International Managerial Approach

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Description

It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2003
Listed Since
27 May 2016

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