£96.81

Gabler Verlag Manual of International Marketing.

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Description

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Key Features

Manual of International Marketing

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 September 2014
Listed Since
23 September 2014

Barcode

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