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Estrategia de marketing para directivos: Una perspectiva internacional

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Description

ESTRATEGIA DE MARKETING PARA DIRECTIVOS ¿Cómo pueden los profesionales del marketing destacar en un mercado turbulento? Ese éxito es posible cuando aplican la Estrategia de Marketing para Directivos. Este libro le mostrará cómo hacer lo mismo en su organización. Aunque la mayoría de los directivos no son conscientes de que una estrategia clara y articulada puede hacer maravillas, el éxito en el mercado actual depende de que se acierte a la primera diseñando la estrategia adecuada para una operación empresarial. Este libro es un magnífico recordatorio de que una estrategia puede hacer magia y culminar en un rendimiento de primera clase para una organización. Por lo tanto, es una lectura obligada para directivos en activo y estudiantes de postgrado y licenciatura que deseen gestionar eficazmente sus organizaciones y mejorar sus conocimientos de marketing. El éxito en marketing no se produce en el vacío, sino cuando los directivos consiguen hacer las cosas. Por lo tanto, Margaret Oloko muestra cómo los directivos y los estudiantes pueden superar la dinámica del mercado en constante cambio que hoy en día está ocasionado por la globalización y el cambio tecnológico. Así pues, la magia consiste en diseñar una estrategia adecuada para cada situación del mercado.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 November 2023
Listed Since
30 November 2023

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