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MARKETING: un instrumento para el desarrollo sostenible: Casos prácticos y contexto económico 2000-2018

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Description

A finales del siglo pasado, nos encontrábamos en una encrucijada en lo que respecta a nuestro futuro económico y a la mentalidad para gestionar los recursos estratégicos de las organizaciones. Este contenido, completamente revisado, vuelve a llamar la atención por su actualidad y necesidad, al observar la entrada de los Tigres Asiáticos en la escena competitiva mundial, especialmente China. Con repercusiones en las estrategias empresariales actuales, invito a todos a leer este libro, que reconoce una necesidad de la época que ya es una realidad organizativa: la sostenibilidad.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 July 2024
Listed Since
01 August 2024

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