£41.58

Routledge Marketing, Morality and the Natural Environment: 15 (Routledge Advances in Management and Business Studies)

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Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 October 2000
Listed Since
08 February 2007

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