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MACMILLAN International Marketing of Higher Education

Name: International Marketing of Higher Education
Brand: MACMILLAN
Price: 70.95 GBP
Availability: InStock

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Description

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 113754290X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 August 2016
Listed Since: 17 March 2016

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MACMILLAN International Marketing of Higher Education

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MACMILLAN International Marketing of Higher Education

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