The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation - Image 1

£101.05

MACMILLAN The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

Name: The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
Brand: MACMILLAN
Price: 101.05 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£101 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 45 days · 45 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 45 days • 1 price levels

Days at Price

Price Analysis

Most common price: £101 (45 days, 100.0%)

Price range: £101 - £101

Price levels: 1 different prices over 45 days

Description

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030861058
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 November 2021
Listed Since: 30 July 2021

Barcode

No barcode data available

MACMILLAN The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

Marketing Psychology: The Paradigm in the Wings

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

Consumers in Context: BPM Process

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

The SAGE Handbook of Marketing Theory

Marketing Communications (Global Management Series): An advertising, promotion and branding perspective

Recent Developments in the Theory of Industrial Organization

Social Enterprises: An Organizational Perspective

Humanistic Marketing (Humanism in Business Series)

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Connecting With Consumers: Marketing For New Marketplace Realities

The Social Organisation of Marketing: A Figurational Approach to People, Organisations, and Markets

Stakeholder Theory: A European Perspective

Maladaptive Consumer Behavior: Theory, Research, and Intervention (Palgrave Studies in Marketing, Organizations and Society)

Preface to Marketing Management

Organization and Strategy in the Evolution of the Enterprise

Economic Microfoundations of Strategic Management: The Property Rights Perspective

Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)

Managing Strategy Processes in Emergent Industries: The Case of Media Firms

Marketing

Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)

Social Media Marketing: Emerging Concepts and Applications