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£73.31

MACMILLAN Marketing Psychology: The Paradigm in the Wings

Name: Marketing Psychology: The Paradigm in the Wings
Brand: MACMILLAN
Price: 73.31 GBP
Availability: InStock

Call Centre Management

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Description

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications. Review 'Should you want to sample the most up-to-date work on consumer behaviour, this is the book for you ... highly innovative in its thinking.' - Teaching Business and Economics About the Author GORDON R. FOXALL

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349398144
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 September 1997
Listed Since: 03 August 2016

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MACMILLAN Marketing Psychology: The Paradigm in the Wings

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