Marketing in Context: Setting the Scene - Image 1

£44.99

MACMILLAN Marketing in Context: Setting the Scene

Name: Marketing in Context: Setting the Scene
Brand: MACMILLAN
Price: 44.99 GBP
Availability: InStock

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Price range: £45 - £54

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Description

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137297107
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 November 2013
Listed Since: 28 June 2013

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MACMILLAN Marketing in Context: Setting the Scene

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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