Marketing in Context: Setting the Scene - Image 1

£52.34

MACMILLAN Marketing in Context: Setting the Scene

Name: Marketing in Context: Setting the Scene
Brand: MACMILLAN
Price: 52.34 GBP
Availability: InStock

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Pricier than usual. £5 more than the 30-day average — we'd wait.

£52 today · 30-day average £47 · all-time low £45

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Most common price: £45 (31 days, 49.2%)

Price range: £45 - £54

Price levels: 3 different prices over 63 days

Description

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137297107
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 November 2013
Listed Since: 28 June 2013

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MACMILLAN Marketing in Context: Setting the Scene

Pricier than usual. £5 more than the 30-day average — we'd wait.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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