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MACMILLAN Hit Brands: How Music Builds Value for the World's Smartest Brands

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£45.77 £43.48 £44.40 £45.31 £46.23 £47.14 £48.06 11 August 2026 29 August 2026 17 September 2026 05 October 2026 24 October 2026
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Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2013
Listed Since
27 May 2016

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