£45.73

MACMILLAN Hit Brands: How Music Builds Value for the World's Smartest Brands

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£46 today · all-time low £45 (Apr 2026) · usually £46

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£48.68 £45.04 £45.83 £46.63 £47.42 £48.22 £49.01 24 March 2026 10 April 2026 27 April 2026 14 May 2026 31 May 2026

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Price levels: 2 different prices over 69 days

Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2013
Listed Since
27 May 2016

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