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£45.77

MACMILLAN Hit Brands: How Music Builds Value for the World's Smartest Brands

Name: Hit Brands: How Music Builds Value for the World's Smartest Brands
Brand: MACMILLAN
Price: 45.77 GBP
Availability: InStock

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Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349444596
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 01 January 2013
Listed Since: 27 May 2016

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MACMILLAN Hit Brands: How Music Builds Value for the World's Smartest Brands

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