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£54.92

MACMILLAN Strategic Reputation Risk Management

Name: Strategic Reputation Risk Management
Brand: MACMILLAN
Price: 54.92 GBP
Availability: InStock

Public Relations

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£55 today · previous high £55 · all-time low £40

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Description

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0333995546
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 30 October 2002
Listed Since: 04 January 2007

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MACMILLAN Strategic Reputation Risk Management

This is the most expensive it has ever been. Walk away.

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