How to Measure and Manage Your Corporate Reputation - Image 1

£37.24

It has never been this cheap. We have no record of a lower price.

£37 today · cheaper than every other day in the last 3 months

Routledge How to Measure and Manage Your Corporate Reputation

Name: How to Measure and Manage Your Corporate Reputation
Brand: Routledge
Price: 37.24 GBP
Availability: InStock

Public Relations

Price Distribution

Price distribution over 23 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £41 (16 days, 69.6%)

Price range: £37 - £41

Price levels: 2 different prices over 23 days

Description

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032837624
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 24 June 2024
Listed Since: 16 April 2024

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge How to Measure and Manage Your Corporate Reputation

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Reputation Risk Management

The Business Ethics Twin-Track: Combining Controls and Culture to Minimise Reputational Risk (Wiley Corporate F&A)

Corporate Impact: Measuring and Managing Your Social Footprint

Making The Most of Your Corporate Brand (Management Briefings Series)

Trust the Brand - Corporate Reputation Management in Private Banking

Turbulence: A Corporate Perspective on Collaborating for Resilience

Managing Corporate Scandal: A Communication Approach

Competitiveness through Corporate Restructuring

Handbook of Corporate Performance Management

Repoliticizing Management: A Theory of Corporate Legitimacy

How to Measure Customer Satisfaction

Best Practice in Corporate Governance: Building Reputation and Sustainable Success

Auditor Independence: Auditing, Corporate Governance and Market Confidence (Corporate Social Responsibility)

From Risk Profiling to Enterprise Resilience: Interdependencies in Management (Routledge Focus on Business and Management)

Corporate Social Responsibility, Governance And Corporate Reputation

Corporate Social Responsibility and Sustainability: From Values to Impact (Routledge Studies in Management, Organizations and Society)

International Business-Society Management

Routledge Handbook of the Influence Industry

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

Responsible Leadership in Corporate Governance: An Integrative Approach (Routledge Studies in Leadership Research)

The Routledge Handbook of Nonprofit Communication (Routledge Handbooks in Communication Studies)

Corporate Integrity: Rethinking Organizational Ethics and Leadership

Stakeholder Relationship Management: A Maturity Model for Organisational Implementation

Consumer Brand Relationships: Meaning, Measuring, Managing

It has never been this cheap. We have no record of a lower price.

Routledge How to Measure and Manage Your Corporate Reputation

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Reputation Risk Management

The Business Ethics Twin-Track: Combining Controls and Culture to Minimise Reputational Risk (Wiley Corporate F&A)

Corporate Impact: Measuring and Managing Your Social Footprint

Making The Most of Your Corporate Brand (Management Briefings Series)

Trust the Brand - Corporate Reputation Management in Private Banking

Turbulence: A Corporate Perspective on Collaborating for Resilience

Managing Corporate Scandal: A Communication Approach

Competitiveness through Corporate Restructuring

Handbook of Corporate Performance Management

Repoliticizing Management: A Theory of Corporate Legitimacy

How to Measure Customer Satisfaction

Best Practice in Corporate Governance: Building Reputation and Sustainable Success

Auditor Independence: Auditing, Corporate Governance and Market Confidence (Corporate Social Responsibility)

From Risk Profiling to Enterprise Resilience: Interdependencies in Management (Routledge Focus on Business and Management)

Corporate Social Responsibility, Governance And Corporate Reputation

Corporate Social Responsibility and Sustainability: From Values to Impact (Routledge Studies in Management, Organizations and Society)

International Business-Society Management

Routledge Handbook of the Influence Industry

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

Responsible Leadership in Corporate Governance: An Integrative Approach (Routledge Studies in Leadership Research)

The Routledge Handbook of Nonprofit Communication (Routledge Handbooks in Communication Studies)

Corporate Integrity: Rethinking Organizational Ethics and Leadership

Stakeholder Relationship Management: A Maturity Model for Organisational Implementation

Consumer Brand Relationships: Meaning, Measuring, Managing