How to Measure and Manage Your Corporate Reputation - Image 1

£37.24

Routledge How to Measure and Manage Your Corporate Reputation

Name: How to Measure and Manage Your Corporate Reputation
Brand: Routledge
Price: 37.24 GBP
Availability: InStock

Public Relations

It has never been this cheap. We have no record of a lower price.

£37 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 68 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £37 (43 days, 63.2%)

Price range: £37 - £41

Price levels: 3 different prices over 68 days

Description

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032837624
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 24 June 2024
Listed Since: 16 April 2024

Barcode

No barcode data available

Routledge How to Measure and Manage Your Corporate Reputation

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Reputation Risk Management

Corporate Impact: Measuring and Managing Your Social Footprint

Making The Most of Your Corporate Brand (Management Briefings Series)

Managing Corporate Scandal: A Communication Approach

Handbook of Corporate Performance Management

Repoliticizing Management: A Theory of Corporate Legitimacy

How to Measure Customer Satisfaction

Best Practice in Corporate Governance: Building Reputation and Sustainable Success

From Risk Profiling to Enterprise Resilience: Interdependencies in Management (Routledge Focus on Business and Management)

Corporate Social Responsibility, Governance And Corporate Reputation

Corporate Social Responsibility and Sustainability: From Values to Impact (Routledge Studies in Management, Organizations and Society)

International Business-Society Management

Responsible Leadership in Corporate Governance: An Integrative Approach (Routledge Studies in Leadership Research)

The Routledge Handbook of Nonprofit Communication (Routledge Handbooks in Communication Studies)

Stakeholder Relationship Management: A Maturity Model for Organisational Implementation

Consumer Brand Relationships: Meaning, Measuring, Managing

Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Contributions to Management Science)

Relationship Marketing in Franchising and Retailing

Workplace Monitoring and Technology (Routledge Studies in Management, Organizations and Society)

Corruption: The New Corporate Challenge

The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

The Public Relations Handbook (Media Practice)

The Corporate Sponsorship Toolkit, Second Edition: Using sponsorship to help people fall in love with your brand

Influencer Marketing: Building Brand Communities and Engagement