£42.74

Routledge How to Measure Customer Satisfaction

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£43.33 £38.16 £39.29 £40.42 £41.54 £42.67 £43.80 01 March 2026 22 March 2026 13 April 2026 04 May 2026 26 May 2026

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Description

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 December 2003
Listed Since
05 February 2007

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