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Prentice Hall Making The Most of Your Corporate Brand (Management Briefings Series)

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Description

Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership. Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management. Contents include: The mystery of corporate branding Building trust Analysing the corporate brand Relationships and the corporate brand Managing the corporate brand Plus case studies on: Corporate branding Communications research

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 August 1998
Listed Since
17 December 2006

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