£99.99

Prentice Hall Making The Most of Your Corporate Brand (Management Briefings Series)

Name: Making The Most of Your Corporate Brand (Management Briefings Series)
Brand: Prentice Hall
Price: 99.99 GBP
Availability: InStock

Management Science

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Description

Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership. Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management. Contents include: The mystery of corporate branding Building trust Analysing the corporate brand Relationships and the corporate brand Managing the corporate brand Plus case studies on: Corporate branding Communications research

Product Specifications

Brand: Prentice Hall
Format: paperback
ASIN: 0273633848
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 24 August 1998
Listed Since: 17 December 2006

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Prentice Hall Making The Most of Your Corporate Brand (Management Briefings Series)

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