£74.20

MACMILLAN Advertising to Children: New Directions, New Media

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Last 48 days • 48 data points (No recent data available)

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£76.38 £73.98 £74.51 £75.03 £75.55 £76.07 £76.60 05 April 2026 16 April 2026 28 April 2026 10 May 2026 22 May 2026

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Price levels: 3 different prices over 48 days

Description

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 August 2016
Listed Since
17 March 2016

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