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PEARSON EDUCATION Kleppner's Advertising Procedure: International Edition

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Description
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
0132465515
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
01 January 2010
Listed Since
02 November 2009

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