Kleppner's Advertising Procedure: International Edition - Image 1

£215.49

PEARSON EDUCATION Kleppner's Advertising Procedure: International Edition

Name: Kleppner's Advertising Procedure: International Edition
Brand: PEARSON EDUCATION
Price: 215.49 GBP
Availability: InStock

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Description

An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0132465515
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 January 2010
Listed Since: 02 November 2009

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PEARSON EDUCATION Kleppner's Advertising Procedure: International Edition

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