Advertising in the Digital Age: Theories and Practices - Image 1

£39.72

Sage Publications Advertising in the Digital Age: Theories and Practices

Name: Advertising in the Digital Age: Theories and Practices
Brand: Sage Publications
Price: 39.72 GBP
Availability: InStock

Advertising

This is the usual price. Wait for it to drop, or tell us your number.

£40 today · usual range £37–£41 · best ever £37

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 57 days • 57 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 57 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £37 (27 days, 47.4%)

Price range: £37 - £41

Price levels: 4 different prices over 57 days

Description

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Key Features

New Store Stock

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1529601975
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 22 April 2024
Listed Since: 11 July 2023

Barcode

No barcode data available

Sage Publications Advertising in the Digital Age: Theories and Practices

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advertising in the Digital Age: Theories and Practices

Principles of Marketing for a Digital Age

Digital Advertising Evolution (Routledge Media and Cultural Studies Handbooks)

The Advertising Handbook (Media Practice)

Influencers and Creators: Business, Culture and Practice

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Understanding Digital Culture

Understanding New Media

Understanding Digital Societies (Published in association with The Open University)

Introducing Media Practice: The Essential Guide

Strategic Media Planning and Buying: Integration of Traditional and Digital Media

Visual Communication: Understanding Images in Media Culture

Teaching Media in Primary Schools

Influencer Marketing: Building Brand Communities and Engagement

Digital Business: Strategy, Management & Transformation

Advertising Theory (Routledge Communication Series)

Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video

The Advertising Handbook (Media Practice)

Strategic Management in the Media: Theory to Practice

Digital and Social Media Marketing: A Results-Driven Approach

Advertising, the Media and Globalisation: A World in Motion

Introducing the Creative Industries: From Theory to Practice

Journalism in the Data Age

Understanding Media Ethics