Influencers and Creators: Business, Culture and Practice - Image 1

£39.99

Sage Publications Influencers and Creators: Business, Culture and Practice

Name: Influencers and Creators: Business, Culture and Practice
Brand: Sage Publications
Price: 39.99 GBP
Availability: InStock

E-business

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Description

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1529768640
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 13 May 2023
Listed Since: 07 November 2022

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Sage Publications Influencers and Creators: Business, Culture and Practice

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