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McGraw-Hill Education Marketing Research: A Practical Approach for the New Millennium with Data Disk Package

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Description

This book, which represents a departure from the standard offerings for this course, is distinctive in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical information research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, it is so replete with real-world material that it allows students to see the immediate value of marketing research.

Product Specifications

Format
cassette
Domain
Amazon UK
Release Date
01 November 1999
Listed Since
17 October 2006

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