£104.24

Prentice Hall Marketing Research: Update Edition with SPSS 12.0: United States Edition

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Description

For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS® Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 September 2004
Listed Since
23 October 2006

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