£97.64

McGraw-Hill Irwin Contemporary Advertising

Name: Contemporary Advertising
Brand: McGraw-Hill Irwin
Price: 97.64 GBP
Availability: InStock

Advertising

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Description

Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.

Product Specifications

Brand: McGraw-Hill Irwin
Format: hardcover
ASIN: 0072500417
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 13 August 2001
Listed Since: 18 December 2006

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McGraw-Hill Irwin Contemporary Advertising

It has never been this cheap. We have no record of a lower price.

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