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McGraw-Hill Education Contemporary Advertising

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£97.64 £92.76 £94.71 £96.66 £98.62 £100.57 £102.52 25 July 2026 15 August 2026 05 September 2026 26 September 2026 18 October 2026
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Description

Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 August 2001
Listed Since
18 December 2006

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No barcode data available

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