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£58.08
Springer Programmatic Advertising - Data-Driven Marketing Book
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£58 today · usual range £51–£60 · best ever £51
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Price distribution over 63 days • 4 price levels
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Most common price: £51 (28 days, 44.4%)
Price range: £51 - £60
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Description
Key Features
Comprehensive guide on how automated, data-driven advertising works in real-world practice for professionals.
Expert insights from 45 renowned global experts to help navigate the complex landscape of modern marketing.
Includes 22 detailed articles covering the successful transformation to real-time programmatic advertising.
Provides strategic knowledge for advertisers, agencies, and media to achieve a competitive advantage.
Practical approaches for planning, steering, and measuring marketing in an automated environment.
Professional management resource published by Springer for business and e-commerce specialists.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3319250213
- Domain
- Amazon UK
- Release Date
- 13 December 2015
- Listed Since
- 19 August 2015
Barcode
No barcode data available
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