£80.77

This is the usual price. Wait for it to drop, or tell us your number.

£81 today · usual range £71–£81 · best ever £71

Kogan Page A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 46 days · 46 data points (no recent data)

Historical
Generating forecast…
£81.36 £69.69 £72.24 £74.78 £77.33 £79.87 £82.42 26 July 2026 06 August 2026 17 August 2026 28 August 2026 09 September 2026
View at Amazon ↗

Price data last checked 45 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 46 days • 2 price levels

Days at Price
Current Price
8 days 38 days · current 0 10 19 29 38 £71 £81 Days at Price

Price Analysis

Most common price: £81 (38 days, 82.6%)

Price range: £71 - £81

Price levels: 2 different prices over 46 days

Description
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.

Product Specifications
Brand
Kogan Page
Format
hardcover
ASIN
1398609692
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
03 May 2023
Listed Since
04 August 2022

Barcode

No barcode data available

Similar Products You Might Like

Advertising: Developments and Issues in the Digital Age Book
96% match

Advertising: Developments and Issues in the Digital Age Book

£165.89 01 Oct 2026
Digital Advertising and Marketing Communication
96% match

Digital Advertising and Marketing Communication

Willford Press

£69.13 18 Sep 2026
Advertising Management in a Digital Environment: Text and Cases
96% match

Advertising Management in a Digital Environment: Text and Cases

Routledge

£53.88 08 Sep 2026
Internet Advertising & Sales (Internet Theory, Technology and Applications)
96% match

Internet Advertising & Sales (Internet Theory, Technology and Applications)

£50.19 24 Sep 2026
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)
96% match

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Springer

£87.18 18 Sep 2026
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
96% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£40.58 12 Sep 2026
Concise Encyclopedia of Advertising
96% match

Concise Encyclopedia of Advertising

Routledge

£61.99 03 Oct 2026
Advertising in New Formats and Media: Current Research and Implications for Marketers
96% match

Advertising in New Formats and Media: Current Research and Implications for Marketers

emerald PUBLISHING

£95.99 18 Sep 2026
Advertising in America: A Reference Handbook (Contemporary World Issues)
96% match

Advertising in America: A Reference Handbook (Contemporary World Issues)

Bloomsbury

£52.53 25 Sep 2026
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
96% match

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Kogan Page

£71.13 12 Sep 2026
Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£211.37 02 Oct 2026
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
96% match

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Cengage Learning

£64.99 02 Oct 2026
96% match

Advertising vol 4

Bloomsbury

£163.00 19 Sep 2026
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
95% match

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Sage Publishing

£199.78 24 Sep 2026
Advertising, Society, and Consumer Culture
95% match

Advertising, Society, and Consumer Culture

Routledge

£168.36 17 Oct 2026
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
95% match

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Cengage Learning

£26.20 17 Sep 2026