£70.56

Kogan Page A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

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£71 today · usual range £0–£0 · best ever £53

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Price History & Forecast

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Last 596 days • 596 data points (No recent data available)

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£94.16 £48.84 £58.73 £68.62 £78.50 £88.39 £98.28 02 July 2024 27 November 2024 25 April 2025 21 September 2025 17 February 2026

Price Distribution

Price distribution over 596 days • 5 price ranges

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45 days 20 days 156 days · current 348 days 27 days 0 87 174 261 348 £53-61 £61-69 £69-78 £78-86 £86-94 Days at Price

Price Analysis

Most common range: £78-86 (348 days, 58.4%)

Price range: £53 - £94

Price levels: 5 price ranges over 596 days

Description

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
03 May 2023
Listed Since
04 August 2022

Barcode

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