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IGI Global Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)

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£236.57 £208.85 £214.90 £220.95 £226.99 £233.04 £239.09 26 July 2026 12 August 2026 29 August 2026 15 September 2026 02 October 2026
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Price Distribution

Price distribution over 69 days • 3 price levels

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1 day · current 64 days 4 days 0 16 32 48 64 £211 £236 £237 Days at Price

Price Analysis

Most common price: £236 (64 days, 92.8%)

Price range: £211 - £237

Price levels: 3 different prices over 69 days

Description

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 November 2019
Listed Since
16 August 2019

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