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£247.99
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£248 today · previous high £248 · all-time low £236
IGI Global Brand Management in Healthcare Book
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Most common price: £236 (22 days, 95.7%)
Price range: £236 - £248
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Description
Key Features
New Techniques for Brand Management in the Healthcare Sector covers advances in marketing and customer relationship management.
Published by IGI Global, this book focuses on the growing importance of branding within the healthcare market.
The text examines how providers can use branding to address the challenge of increasing consumer choice.
Learn how to balance resource efficiency, responsiveness, and affordability in healthcare management and marketing.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1799830349
- Domain
- Amazon UK
- Release Date
- 29 January 2021
- Listed Since
- 21 November 2019
Barcode
No barcode data available
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