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Modern Healthcare Marketing in the Digital Era - IGI Global

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£122.00 £92.60 £99.01 £105.43 £111.84 £118.26 £124.67 31 July 2026 17 August 2026 03 September 2026 20 September 2026 07 October 2026
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Price distribution over 69 days • 4 price levels

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1 day · current 16 days 44 days 8 days 0 11 22 33 44 £95 £110 £121 £122 Days at Price

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Most common price: £121 (44 days, 63.8%)

Price range: £95 - £122

Price levels: 4 different prices over 69 days

Description

Modern Healthcare Marketing in the Digital Era provides a roadmap for the healthcare industry to adapt to a changing digital landscape. Edited by Kakhaber Djakeli from the International Black Sea University, this book addresses the need to transform marketing strategies into a consumer-centric health culture. It bridges the gap between emerging technologies and new marketing methodologies. Readers will explore how artificial intelligence, augmented reality, blockchain, and mobile applications can be integrated into healthcare outreach. This text offers a forward-thinking approach for professionals looking to navigate the intersection of technology and health services in a modern economy.

Key Features

Modern Healthcare Marketing in the Digital Era offers solutions for creating a consumer-centric health culture.

This IGI Global publication covers the integration of artificial intelligence and blockchain in healthcare.

Learn how augmented reality and mobile applications change modern healthcare marketing methodologies.

The book provides a forward-thinking approach to bridging technology gaps within the healthcare industry.

Edited by Kakhaber Djakeli to address the challenges of the current digital era in healthcare.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 January 2024
Listed Since
11 August 2023

Barcode

No barcode data available

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