Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources) - Image 1

£86.10

Routledge Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

Name: Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)
Brand: Routledge
Price: 86.1 GBP
Availability: InStock

Call Centre Management

This is the most expensive it has ever been. Walk away.

£86 today · previous high £86 · all-time low £85

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £85 (40 days, 53.3%)

Price range: £85 - £86

Price levels: 2 different prices over 75 days

Description

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care. According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they’re fighting a war and act accordingly stand the best chance of short term survival and long term prosperity. Those who bury their heads in the sand, awaiting the storm of war to blow over, will find themselves prisoners of their inactivity. Marketing Health Care Into the Twenty-First Century succinctly captures and explores issues and trends affecting participants in the battle for consumers’health care dollars, including: the growth of managed care; emerging health care systems; formation of provider networks and other organizational structures; the relationship between risk and product, target market, and organizational options; the emerging clout of primary care; mergers and acquisitions; and shifts in health care dollar flow. Marketing Health Care Into the Twenty-First Century is also one of the first books in the market examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry participants. In order to take advantage of these changes and trends, Vitberg moves from the conceptual to the practical by defining and delivering insights into the concept of competitive innovation and its relationship to competitive advantage--hearing, listening, and responding to the voice of the market through meaning brand identification, product differentiation, and intrusive marketing communications that motivate customers to a preferential purchase decision. Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs, networks/alliances, insurance companies, and medical groups--is among those who will find Marketing Health Care Into the Twenty-First Century a valuable resource for embracing strategic marketing now and in the near future. The book also serves as informative, stimulating reading for professors and students in graduate level health care administration courses. About the Author Alan K. Vitberg, MBA, is President of The Crestwood Group (Rochester, New York).

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 156024979X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 10 July 1996
Listed Since: 08 December 2006

Barcode

No barcode data available

Routledge Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Modern Healthcare Marketing in the Digital Era

Health Care, the Market and Consumer Choice - Edward Elgar

Health Care Services in the 1990s: A Consumer's Guide

Jossey-Bass Health Care in the United States - 2nd Edition

Essentials of Health Care Marketing

Transitioning to Alternative Payment Models: A Guide to Next Generation Managed Care Contracting

Connected for Health: Using Electronic Health Records to Transform Care Delivery

Shi & Singh's Delivering Health Care in the United States: A Systems Approach

Health Care HalfTruths: Too Many Myths, Not Enough Reality (American Political Challenges)

Health Care USA: Understanding Its Organization and Delivery

Political Aspects of Health Care: Navigating the Waters of Conflicting Policy

Clinical Integration. Population Health and Accountable Care, Third Edition

Reaching Excellence in Healthcare Management (ACHE Management)

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Health Care Finance: Economic Incentives and Productivity Enhancement

EU Law and Healthcare Services: Normative Approaches to Public Health Systems (European Monograph)

Public and Private Roles in Health Care Systems: Experiences from Seven OECD Countries (State of Health)

Healthcare Affordability: Motivate People, Improve Processes, and Increase Performance (Continuous Improvement Series)

A Healthcare Solution: A Patient-Centered, Resource Management Perspective

Routledge The Digital Transformation of Healthcare Health 4.0

Leading Medicaid Managed Care Plans: A State Relationship Perspective

The Strategic Management of Health Care Organizations, 8th Edition

The Law of Health Care Organization and Finance (American Casebook Series)