Health Services Marketing: A Practitioner's Guide - Image 1

£47.08

Springer Health Services Marketing: A Practitioner's Guide

Name: Health Services Marketing: A Practitioner's Guide
Brand: Springer
Price: 46.37 GBP
Availability: InStock

Medical & Healthcare Practitioners

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Description

Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. This book serves as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare are minimized in an attempt to provide a practical guide for everyday use. The focus is on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. Numerous templates, checklists, and sample survey questionnaires are included. The author also discusses marketing techniques for social marketing.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 0387736042
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 19 October 2007
Listed Since: 06 July 2007

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Springer Health Services Marketing: A Practitioner's Guide

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