Essentials of Health Care Marketing - Image 1

£83.81

Jones & Bartlett Learning Essentials of Health Care Marketing

Name: Essentials of Health Care Marketing
Brand: Jones & Bartlett Learning
Price: 80.65 GBP
Availability: InStock

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Description

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

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Used Book in Good Condition

Product Specifications

Brand: Jones & Bartlett Learning
Format: Paperback
ASIN: 0763783331
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 13 October 2010
Listed Since: 10 May 2010

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Jones & Bartlett Learning Essentials of Health Care Marketing

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