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Cengage Learning Managing and Marketing Health Services

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£65.99 £62.69 £64.01 £65.33 £66.65 £67.97 £69.29 25 July 2026 07 August 2026 21 August 2026 04 September 2026 18 September 2026
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Description

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 August 2002
Listed Since
04 January 2007

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