£69.41

Springer Marketing und Werbung in der Medizin.

Price data last checked 52 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£69 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 39 days • 39 data points (No recent data available)

Historical
Generating forecast...
£75.97 £68.75 £70.33 £71.90 £73.48 £75.05 £76.63 17 March 2026 26 March 2026 05 April 2026 14 April 2026 24 April 2026

Price Distribution

Price distribution over 39 days • 2 price levels

Days at Price
Current Price
29 days · current 10 days 0 7 15 22 29 £69 £76 Days at Price

Price Analysis

Most common price: £69 (29 days, 74.4%)

Price range: £69 - £76

Price levels: 2 different prices over 39 days

Description

Marketing und Werbung sind längst zu einem unverzichtbaren Thema in der Medizin geworden. Mehr Patientenorientierung und steigender Wettbewerb lassen den Einsatz von modernen Marketingmaßnahmen in Arztpraxis wie Krankenhaus zu einem unverzichtbaren Instrument werden. Das vorliegende Buch zeigt die unterschiedlichen Möglichkeiten von Marketing und Werbung in verständlicher Art und Weise auf, wobei auch Hintergründe der Werbeverbote und Berufsordnung berücksichtigt werden und auf häufige Fehler in werberechtlicher und gestalterischer Hinsicht hingewiesen wird. Die praxisorientierte Darstellung ermöglicht Ärzten und Angestellten der Krankenhausführung eine schnelle Aufnahme aller wichtigen Informationen. Der Leser kann dieses Wissen unmittelbar umsetzen und die vorgestellten Beispiele im Praxis- bzw. Krankenhausalltag anwenden. Das Werk darf somit in keiner medizinischen Praxis und in keinem Krankenhaus fehlen. Auch andere Angehörige der Heilberufe, Betriebswirte und Werbefachleute finden in diesem Basiswerk viele neue Hintergrundinformationen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 December 2003
Listed Since
10 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Health Services Marketing: A Practitioner's Guide
96% match

Health Services Marketing: A Practitioner's Guide

Springer

£47.08 04 May 2026
Handbuch Sprache in der Medizin: 11 (Handbücher Sprachwissen (Hsw))
96% match

Handbuch Sprache in der Medizin: 11 (Handbücher Sprachwissen (Hsw))

De Gruyter

£96.09 13 Mar 2026
New Techniques for Brand Management in the Healthcare Sector
96% match

New Techniques for Brand Management in the Healthcare Sector

IGI Global

£160.12 02 Mar 2026
Modern Healthcare Marketing in the Digital Era
96% match

Modern Healthcare Marketing in the Digital Era

£152.22 28 Apr 2026
Die Klinik als Marke: Markenkommunikation und -führung für Krankenhäuser und Klinikketten (Erfolgskonzepte Praxis- & Krankenhaus-Management)
96% match

Die Klinik als Marke: Markenkommunikation und -führung für Krankenhäuser und Klinikketten (Erfolgskonzepte Praxis- & Krankenhaus-Management)

Springer

£46.71 18 Apr 2026
New Techniques for Brand Management in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

New Techniques for Brand Management in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-services)

£207.12 24 Jan 2026
Essentials of Health Care Marketing
95% match

Essentials of Health Care Marketing

Jones & Bartlett Learning

£67.73 10 Feb 2026
Advertising: Strategy, Creativity and Media
95% match

Advertising: Strategy, Creativity and Media

PEARSON EDUCATION

£61.74 13 Jun 2026
Routledge Cases and Select Readings in Health Care Marketing
95% match

Routledge Cases and Select Readings in Health Care Marketing

Routledge

£155.00 28 Apr 2026
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
95% match

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

£178.00 14 Jan 2026
Essentials of Health Care Marketing
95% match

Essentials of Health Care Marketing

Jones & Bartlett Learning

£83.81 28 Feb 2026
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-Services)
95% match

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

£207.12 13 Jan 2026
Healthcare Marketing: Strategies for Creating Value in the Patient Experience
95% match

Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Cognella Academic Publishing

£61.13 28 Feb 2026
Routledge Medicine, Health and the Arts - Medical Humanities
95% match

Routledge Medicine, Health and the Arts - Medical Humanities

Routledge

£105.00 22 Apr 2026
Routledge Professional Services Marketing: Strategy and Tactics
95% match

Routledge Professional Services Marketing: Strategy and Tactics

Routledge

£140.26 28 Apr 2026
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
95% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£42.43 24 Feb 2026
Digital Advertising and Marketing Communication
95% match

Digital Advertising and Marketing Communication

Willford Press

£64.50 01 Mar 2026
Medicine, Health and the Arts: Approaches to the Medical Humanities (Routledge Advances in the Medical Humanities)
95% match

Medicine, Health and the Arts: Approaches to the Medical Humanities (Routledge Advances in the Medical Humanities)

Routledge

£54.32 22 Feb 2026
Teaching Professional Attitudes and Basic Clinical Skills to Medical Students: A Practical Guide
95% match

Teaching Professional Attitudes and Basic Clinical Skills to Medical Students: A Practical Guide

Springer

£37.09 22 Apr 2026
Writing, Reading, and Understanding in Modern Health Sciences: Medical Articles and Other Forms of Communication
95% match

Writing, Reading, and Understanding in Modern Health Sciences: Medical Articles and Other Forms of Communication

CRC Press

£165.81 09 Mar 2026
The Art and Science of Physician Wellbeing: A Handbook for Physicians and Trainees
95% match

The Art and Science of Physician Wellbeing: A Handbook for Physicians and Trainees

Springer

£81.66 27 Feb 2026
Field Guide to the Business of Medicine: Resource for Health Care Professionals
95% match

Field Guide to the Business of Medicine: Resource for Health Care Professionals

Lippincott Williams & Wilkins

£40.66 07 Mar 2026
Concise Encyclopedia of Advertising
95% match

Concise Encyclopedia of Advertising

Routledge

£61.99 19 Apr 2026
Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)
95% match

Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Routledge

£52.46 24 Apr 2026