£69.99

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£70 today · previous high £70 · all-time low £69

Springer Marketing und Werbung in der Medizin.

Amazon

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Last 67 days · 67 data points (no recent data)

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£69.99 £69.28 £69.43 £69.59 £69.74 £69.90 £70.05 01 August 2026 17 August 2026 03 September 2026 19 September 2026 06 October 2026
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Price Distribution

Price distribution over 67 days • 2 price levels

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66 days 1 day · current 0 17 33 50 66 £69 £70 Days at Price

Price Analysis

Most common price: £69 (66 days, 98.5%)

Price range: £69 - £70

Price levels: 2 different prices over 67 days

Description

Marketing und Werbung sind längst zu einem unverzichtbaren Thema in der Medizin geworden. Mehr Patientenorientierung und steigender Wettbewerb lassen den Einsatz von modernen Marketingmaßnahmen in Arztpraxis wie Krankenhaus zu einem unverzichtbaren Instrument werden. Das vorliegende Buch zeigt die unterschiedlichen Möglichkeiten von Marketing und Werbung in verständlicher Art und Weise auf, wobei auch Hintergründe der Werbeverbote und Berufsordnung berücksichtigt werden und auf häufige Fehler in werberechtlicher und gestalterischer Hinsicht hingewiesen wird. Die praxisorientierte Darstellung ermöglicht Ärzten und Angestellten der Krankenhausführung eine schnelle Aufnahme aller wichtigen Informationen. Der Leser kann dieses Wissen unmittelbar umsetzen und die vorgestellten Beispiele im Praxis- bzw. Krankenhausalltag anwenden. Das Werk darf somit in keiner medizinischen Praxis und in keinem Krankenhaus fehlen. Auch andere Angehörige der Heilberufe, Betriebswirte und Werbefachleute finden in diesem Basiswerk viele neue Hintergrundinformationen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 December 2003
Listed Since
10 February 2007

Barcode

No barcode data available

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