£180.61

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£181 today · all-time low £178 (Aug 2026) · usually the usual

IGI Global New Techniques for Brand Management in the Healthcare Sector

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£187.81 £177.02 £179.37 £181.73 £184.08 £186.44 £188.79 01 August 2026 13 August 2026 25 August 2026 06 September 2026 19 September 2026
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Price Distribution

Price distribution over 50 days • 4 price levels

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26 days 1 day · current 14 days 9 days 0 7 13 20 26 £178 £181 £185 £188 Days at Price

Price Analysis

Most common price: £178 (26 days, 52.0%)

Price range: £178 - £188

Price levels: 4 different prices over 50 days

Description
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Product Specifications
Brand
IGI Global
Format
paperback
ASIN
1799830357
Category
Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain
Amazon UK
Release Date
29 January 2021
Listed Since
24 January 2020

Barcode

No barcode data available

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