£178.00

IGI Global New Techniques for Brand Management in the Healthcare Sector

Name: New Techniques for Brand Management in the Healthcare Sector
Brand: IGI Global
Price: 178.0 GBP
Availability: InStock

Branding & Logo Design

This is the most expensive it has ever been. Walk away.

£178 today · previous high £178 · all-time low £160

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days · 66 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £160 (46 days, 69.7%)

Price range: £160 - £178

Price levels: 2 different prices over 66 days

Description

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized.New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1799830357
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 29 January 2021
Listed Since: 24 January 2020

Barcode

No barcode data available

IGI Global New Techniques for Brand Management in the Healthcare Sector

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Die Klinik als Marke: Markenkommunikation und -führung für Krankenhäuser und Klinikketten (Erfolgskonzepte Praxis- & Krankenhaus-Management)

Essentials of Health Care Marketing

Marketing in Healthcare-Related Industries

Routledge Brand Management: Research, Theory and Practice

Public Health Branding: Applying Marketing for Social Change

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

Brand Management: Strategy, Measurement and Yield Analysis

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Mastering Research, Theory and Practice

Managing and Marketing Health Services

Health Care Marketing: Tools and Techniques: Tools and Techniques

Brand Psychology: The Art and Science of Building Strong Brands

Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Essentials of Health Care Marketing

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Managing Modern Healthcare: Knowledge, Networks and Practice: 2 (Routledge Studies in Health Management)

Branding and Product Design: An Integrated Perspective

Managing Modern Healthcare: Knowledge, Networks and Practice (Routledge Studies in Health Management)

Branding TV: Principles and Practices

Best Practice der Markenführung