£46.71

Springer Die Klinik als Marke: Markenkommunikation und -führung für Krankenhäuser und Klinikketten (Erfolgskonzepte Praxis- & Krankenhaus-Management)

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Description

Eine Marke vermittelt Sicherheit, Orientierung und Vertrauen Wer ein Taschentuch braucht, fragt nach einem „Tempo“, und Klebeband heißt „Tesa“. Marken prägen die Wahrnehmung und das Entscheidungsverhalten. Auch für Krankenhäuser und Klinikketten wird ihre Marke zunehmend zum wichtigen Erfolgsfaktor. Konkrete Informationen und Entscheidungshilfen, u.a. - Studie zur Markenwahrnehmung deutscher Kliniken - Markenführung, Strategien, Werberecht - Pressearbeit - inklusive effizienter Krisen-PR - Zukunftstrends im Gesundheitsmarkt Zielgruppenspezifische Kommunikationskonzepte, u.a. - Klassische Werbemedien - Neue Medien – inklusive Websiteoptimierung, Social Media, z.B. Twitter - Kooperationsmöglichkeiten einer Klinik - Führungskräfte und Mitarbeiter als Botschafter Ihrer Klinik Handfest - Mit Praxistipps, Beispielen, Checklisten

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 October 2012
Listed Since
24 February 2010

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