Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement - Image 1

£82.00

It has never been this cheap. We have no record of a lower price.

£82 today · cheaper than every other day in the last 3 months

Kogan Page Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Name: Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Brand: Kogan Page
Price: 82.0 GBP
Availability: InStock

E-commerce

Price Distribution

Price distribution over 27 days • 1 price levels

Days at Price

Price Analysis

Most common price: £82 (27 days, 100.0%)

Price range: £82 - £82

Price levels: 1 different prices over 27 days

Description

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398603201
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 January 2022
Listed Since: 03 February 2021

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Kogan Page Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovations in Digital Branding and Content Marketing

Brand Management: Mastering Research, Theory and Practice - Routledge

Brands and Branding: Strategy to Build and Nurture Brands

Branding TV: Principles and Practices

Brand Management: Mastering Research, Theory and Practice

Brand Management: An Introduction through Storytelling

Branding TV: Principles and Practices

Brand Management: Strategy, Measurement and Yield Analysis

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Branded Interactions: Marketing Through Design in the Digital Age

Brand Management: A Theoretical and Practical Approach

Creating Powerful Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brands: Meaning and Value in Media Culture

Brand Psychology: The Art and Science of Building Strong Brands

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Brands: Meaning and Value in Media Culture

B2B Brand Management - Springer Industrial Branding Guide

Kogan Page Digital Marketing in Practice Textbook

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Building Brand Identity in Social Media - IGI Global Research

It has never been this cheap. We have no record of a lower price.

Kogan Page Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovations in Digital Branding and Content Marketing

Brand Management: Mastering Research, Theory and Practice - Routledge

Brands and Branding: Strategy to Build and Nurture Brands

Branding TV: Principles and Practices

Brand Management: Mastering Research, Theory and Practice

Brand Management: An Introduction through Storytelling

Branding TV: Principles and Practices

Brand Management: Strategy, Measurement and Yield Analysis

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Branded Interactions: Marketing Through Design in the Digital Age

Brand Management: A Theoretical and Practical Approach

Creating Powerful Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brands: Meaning and Value in Media Culture

Brand Psychology: The Art and Science of Building Strong Brands

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Brands: Meaning and Value in Media Culture

B2B Brand Management - Springer Industrial Branding Guide

Kogan Page Digital Marketing in Practice Textbook

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Building Brand Identity in Social Media - IGI Global Research