Price loading...

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

E-business

Price data last checked 102 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Product Specifications

Format: hardcover
ASIN: 1398603201
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 03 January 2022
Listed Since: 03 February 2021

Barcode

No barcode data available

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth

Digital Marketing: Strategy, Planning & Disruption

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

The SAGE Handbook of Digital Marketing

Digital Marketing: Strategy, Planning & Disruption

Digital Marketing: Strategic Planning & Integration

Routledge - Creating a Successful Digital Presence Book

Contemporary Issues in Branding

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

Routledge Building Corporate Identity, Image and Reputation

Social Media Marketing: A Strategic Approach

Digital Marketing

Brand Management in Digital and Sustainable Times

Essentials of Digital Marketing (Global Management Series)

Innovations in Digital Branding and Content Marketing

Digital Content Marketing: Creating Value in Practice

Brand Management: An Introduction through Storytelling

Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

Digital Marketing: A Practical Approach