Branded Interactions: Marketing Through Design in the Digital Age - Image 1

£29.50

Thames & Hudson Branded Interactions: Marketing Through Design in the Digital Age

Name: Branded Interactions: Marketing Through Design in the Digital Age
Brand: Thames & Hudson
Price: 29.5 GBP
Availability: InStock

Advertising

This is the usual price. Wait for it to drop, or tell us your number.

£30 today · usual range £0–£0 · best ever £19

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 578 days • 578 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 578 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £28-32 (332 days, 57.4%)

Price range: £19 - £40

Price levels: 5 price ranges over 578 days

Description

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

Product Specifications

Brand: Thames & Hudson
Format: hardcover
ASIN: 0500023700
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Advertising
Domain: Amazon UK
Release Date: 01 October 2020
Listed Since: 29 November 2019

Barcode

No barcode data available

Thames & Hudson Branded Interactions: Marketing Through Design in the Digital Age

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Innovations in Digital Branding and Content Marketing

Branding and Product Design: An Integrated Perspective

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

The Design Experience: The Role of Design and Designers in the Twenty-First Century

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brand Management: Mastering Research, Theory and Practice

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Brand Psychology: The Art and Science of Building Strong Brands

Routledge Brand Management: Research, Theory and Practice

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: A Theoretical and Practical Approach

Branding TV: Principles and Practices

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

IGI Global Building Brand Identity in the Age of Social Media

Brands: Meaning and Value in Media Culture

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Strong Brands, Strong Relationships

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)