Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£208.94

IGI Global Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 208.94 GBP
Availability: InStock

Branding & Logo Design

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Description

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 179984420X
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 25 September 2020
Listed Since: 02 April 2020

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IGI Global Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

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