Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£179.71

Business Science Reference Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: Business Science Reference
Price: 179.71 GBP
Availability: InStock

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Description

Product Description In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing. About the Author Dr. Subhra is currently working at Duy Tan University, Vietnam as a Researcher

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 179984420X
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 25 September 2020
Listed Since: 02 April 2020

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Business Science Reference Innovations in Digital Branding and Content Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

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