£155.00

Routledge Cases and Select Readings in Health Care Marketing

Name: Routledge Cases and Select Readings in Health Care Marketing
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

Economics

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Description

Designed for the practicing marketing executive, this volume provides a practical approach to the complexities of the modern healthcare landscape. It integrates clear explanations of marketing concepts with articles chosen for their topical relevance and pragmatic value. Through detailed case studies, readers can examine the real-world decisions faced by health care and human services marketing professionals. Each chapter offers a thorough presentation of a specific conceptual area, followed by analysis and demonstration through articles written by prestigious authors. This resource serves as a landmark guide for those needing to navigate the specific market challenges found in health services administration and marketing.

Key Features

Practical application for marketing executives through detailed case studies that illustrate complex market decisions.

Integrates understandable explanations of core marketing concepts to build a strong foundational knowledge.

Includes selected articles chosen for their topical timeliness and pragmatic value in the field.

Provides in-depth analysis of specific conceptual areas within each chapter for comprehensive learning.

Features contributions from prestigious authors to demonstrate real-world marketing scenarios.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0866564292
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 July 1989
Listed Since: 17 December 2006

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Routledge Cases and Select Readings in Health Care Marketing

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