£171.99

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£172 today · previous high £172 · all-time low £155

Routledge Cases and Select Readings in Health Care Marketing - Volume 2

Amazon

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£171.99 £153.30 £157.38 £161.46 £165.53 £169.61 £173.69 01 August 2026 17 August 2026 03 September 2026 20 September 2026 07 October 2026
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Description

Cases and Select Readings in Health Care Marketing: Volume 2 is a comprehensive resource designed for practicing marketing executives in health care and human services sectors. This landmark volume combines clear explanations of core marketing concepts with carefully selected articles offering topical relevance and practical application. Each chapter presents a focused examination of a specific marketing area, followed by real-world case studies and articles from industry experts that illustrate the complexity and detail of market decisions facing modern health care professionals. The book integrates theoretical frameworks with pragmatic examples, making it an essential reference for professionals seeking to understand and apply marketing strategies within health services administration and organisations.

Key Features

Combines conceptual marketing explanations with practical case studies relevant to health care and human services industries.

Features articles written by prestigious experts in health care marketing and services administration.

Each chapter presents one marketing concept area with thorough evaluation and analysis of real-world applications.

Published by Routledge as part of the Haworth Series in Marketing and Health Services Administration.

Targets practicing marketing executives who need pragmatic, immediately applicable health care marketing strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 July 1989
Listed Since
17 December 2006

Barcode

No barcode data available

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