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£155.00
Routledge Cases and Select Readings in Health Care Marketing
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Description
Key Features
Practical application for marketing executives through detailed case studies that illustrate complex market decisions.
Integrates understandable explanations of core marketing concepts to build a strong foundational knowledge.
Includes selected articles chosen for their topical timeliness and pragmatic value in the field.
Provides in-depth analysis of specific conceptual areas within each chapter for comprehensive learning.
Features contributions from prestigious authors to demonstrate real-world marketing scenarios.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0866564292
- Domain
- Amazon UK
- Release Date
- 05 July 1989
- Listed Since
- 17 December 2006
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