The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market - Image 1

£47.31

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Name: The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market
Brand: CRC Press
Price: 46.65 GBP
Availability: InStock

Balanced Scorecard

Price History & Forecast

Last 44 days • 44 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 44 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £47 (27 days, 61.4%)

Price range: £44 - £47

Price levels: 3 different prices over 44 days

Description

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 081537688X
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 21 June 2018
Listed Since: 06 December 2017

Barcode

No barcode data available

CRC Press The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

The Handbook for Market Research for Life Sciences Companies: Finding the Answers You Need to Understand Your Market

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

World Scientific Strategic Marketing Specialty Pharmaceuticals Book

Handbook of Business-to-Business Marketing: Second Edition (Research Handbooks in Business and Management series)

Strategic Marketing Management - The Framework, 10th Edition

The Financial Services Marketing Handbook, SecondEdition: Tactics and Techniques That Produce Results: 150 (Bloomberg Financial)

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Strategic Marketing Management - The Framework, 10th Edition

Biotechnology Entrepreneurship: Leading, Managing and Commercializing Innovative Technologies

Strategic Marketing Management - Theory and Practice

Strategic Marketing Planning: A Step-by-Step Approach

Managing Customer Value: One Step At A Time (second Edition)

Marketing Public Health: Strategies to Promote Social Change

Rx Marketer's Reference Guide: 2nd Edition

Marketing IT Products and Services

The Manager's Guide to Competitive Marketing Strategies, Second Edition

Handbook of Business-to-Business Marketing: Second Edition (Research Handbooks in Business and Management series)

Marketing IT Products and Services

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Cost-Effective Marketing Research: A Guide for Marketing Managers

Marketing Analytics: A Machine Learning Approach

Handbook of Cell and Gene Therapy: From Proof-of-Concept through Manufacturing to Commercialization

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods