Marketing Wisdom (Management for Professionals) - Image 1

£44.73

Springer Marketing Wisdom (Management for Professionals)

Name: Marketing Wisdom (Management for Professionals)
Brand: Springer
Price: 44.73 GBP
Availability: InStock

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Description

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Product Specifications

Brand: Springer
Colour: White
Format: hardcover
ASIN: 9811077231
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 11 September 2018
Listed Since: 21 November 2017

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Springer Marketing Wisdom (Management for Professionals)

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