Writing Marketing: Literary Lessons from Academic Authorities - Image 1

£46.70

Sage Publications Writing Marketing: Literary Lessons from Academic Authorities

Name: Writing Marketing: Literary Lessons from Academic Authorities
Brand: Sage Publications
Price: 51.15 GBP
Availability: InStock

Economics

Price History & Forecast

Last 91 days • 91 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 91 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £47 (25 days, 27.5%)

Price range: £42 - £51

Price levels: 7 different prices over 91 days

Description

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to′ book – there are no lengthy lists of dos and don′ts – Writing Marketing reveals that the `rules′ of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412902665
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 August 2005
Listed Since: 05 February 2007

Barcode

No barcode data available

Sage Publications Writing Marketing: Literary Lessons from Academic Authorities

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Writing Marketing

Marketing - The Retro Revolution

Sage Publications Rethinking Marketing - Critical Marketing Text

Brands and Branding

Handbook of Marketing

Marketing: A Critical Textbook

Marketing (Sage Course Companions)

Marketing: A Critical Textbook

How to Get Published in the Best Marketing Journals (How To Guides)

The New Marketing: How to Win in the Digital Age

Marketing Ethics & Society

Sage Relationship Marketing: A Consumer Experience Approach

Sage Publications Marketing: A Critical Introduction - Book

Marketing Theory: A Student Text

Key Concepts in Marketing (SAGE Key Concepts series)

Routledge Marketing Graffiti: The Writing on the Wall Book

The Sage Handbook of Industrial Marketing

Accountable Marketing: Linking marketing actions to financial performance

Marketing

Marketing: An Introduction

Routledge Mapping Out Marketing - Navigation Lessons Book

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Sage Publications Marketing Ethics & Society - Business Text

Marketing Communications: Objectives, Strategy, Tactics