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Wiley Understanding Marketing: A European Casebook

Name: Understanding Marketing: A European Casebook
Brand: Wiley
Price: 41.95 GBP
Availability: InStock

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Description

Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion; business-to-business marketing; and product pricing and distribution. * Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network * The cases cover a wide range of products: brewing, soft drinks, mobile telephones, banking,textiles, skin products and office furniture being only a selection of the products included * The cases are of ideal length for a two-hour seminar or lecture discussion * Small and not-for-profit organizations are discussed as well as multinational organizations Suitable for undergraduate, MBA and other graduate-level courses in marketing, marketing management, international marketing and European marketing.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 047186093X
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 29 February 2000
Listed Since: 09 February 2007

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Wiley Understanding Marketing: A European Casebook

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