£40.00

JBE No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency

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£40.00 £28.12 £30.71 £33.30 £35.90 £38.49 £41.08 19 June 2025 16 August 2025 14 October 2025 12 December 2025 09 February 2026

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Price levels: 2 different prices over 236 days

Description

From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world’s best advertising agencies. With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024’s "World’s Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination. Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.

Product Specifications

Brand
JBE
Format
Hardcover
Domain
Amazon UK
Release Date
01 July 2025
Listed Since
08 November 2024

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