No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency - Image 1

£35.98

JBE No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency

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Description

From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world’s best advertising agencies. With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024’s "World’s Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination. Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.

Product Specifications

Brand: JBE
Format: hardcover
ASIN: 2365680984
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Advertising
Domain: Amazon UK
Release Date: 01 July 2025
Listed Since: 08 November 2024

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JBE No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency

It has never been this cheap. We have no record of a lower price.

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