£136.81

Routledge Excellence in Advertising: The IPA Guide to Best Practice

Name: Routledge Excellence in Advertising: The IPA Guide to Best Practice
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Market Research

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Description

Master the complexities of the modern marketing world with Excellence in Advertising: The IPA guide to best practice. Unlike many textbooks written by distant observers, this guide is built on the real-world experience of professionals currently working at the top of the advertising industry. It provides a direct look into the methods and strategies used by leaders in the field today. This updated edition expands upon the successful 1997 original, offering new subjects and insights to meet the changing demands of the business. Edited by Leslie Butterfield, the book features a diverse group of active industry experts who bring current, practical knowledge to every chapter. Whether you are a student or a working professional, this resource offers a practical foundation based on actual industry standards and proven success.

Key Features

Written by active industry professionals who are currently working at the highest levels of the advertising business.

Substantially updated and enlarged edition that includes new subjects to reflect modern industry changes.

Features a diverse cast of authors led by editor Leslie Butterfield to provide varied professional perspectives.

Built upon the success of the original 1997 edition which gained significant popularity in the UK and internationally.

Provides practical guidance based on real-world experience rather than distant academic theory.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138171662
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 24 April 2016
Listed Since: 10 March 2016

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Routledge Excellence in Advertising: The IPA Guide to Best Practice

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