Sage Publications Nontraditional Media in Marketing and Advertising

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Rowman & Littlefield Publishers

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Rowman & Littlefield Publishers

The New Marketing: How to Win in the Digital Age

Sage Publications

Advertising and the World Wide Web (Advertising and Consumer Psychology)

Routledge

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Sage Publications

Marketing Communications: Objectives, Strategy, Tactics

Sage Publications

Social Media in Sport Marketing

Routledge

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Sage Publications

Marketing: A Critical Textbook

Sage Publications

Handbook of Marketing

Sage Publications

Advertising Creative: Strategy, Copy, and Design

Sage Publications

The Sage Handbook of Industrial Marketing

Sage Publications

Global Marketing and Advertising: Understanding Cultural Paradoxes

The SAGE Handbook of Social Media Marketing

Global Marketing and Advertising: Understanding Cultural Paradoxes

Introduction to Advertising: Understanding and Managing the Advertising Process

Routledge

Marketing Strategy: The Thinking Involved

Sage Publications

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Routledge

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Routledge

Introduction to Advertising: Understanding and Managing the Advertising Process

Routledge

Routledge Handbook of Niche Marketing: Principles and Practice

Routledge

The SAGE Handbook of Media Processes and Effects

Sage Publications

The SAGE Handbook of Digital Marketing

Sage Publications

Principles and Practice of Marketing

Sage Publications