Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£224.99

IGI Global Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 224.99 GBP
Availability: InStock

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Description

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799822206
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 21 February 2020
Listed Since: 21 November 2019

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IGI Global Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)

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