Digital Luxury: Transforming Brands and Consumer Experiences - Image 1

£101.21

Sage Publications Digital Luxury: Transforming Brands and Consumer Experiences

Name: Digital Luxury: Transforming Brands and Consumer Experiences
Brand: Sage Publications
Price: 101.1 GBP
Availability: InStock

E-business

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Description

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1526458934
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 May 2019
Listed Since: 28 January 2019

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Sage Publications Digital Luxury: Transforming Brands and Consumer Experiences

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