Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - Image 1

£125.76

Sage Publications Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Name: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Brand: Sage Publications
Price: 125.76 GBP
Availability: InStock

30565510

Market Research

This is the most expensive it has ever been. Walk away.

£126 today · previous high £126 · all-time low £125

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 50 days · 50 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 50 days • 1 price levels

Days at Price

Price Analysis

Most common price: £126 (50 days, 100.0%)

Price range: £126 - £126

Price levels: 1 different prices over 50 days

Description

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key Features More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development. Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence. The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

Key Features

Handbook Of Marketing Scales: Multi Item Measures For Marketing And Consumer Behavior Research Association For Consumer Research

Product Type: Abis Book

Brand: Sage Publications

Product Specifications

Brand: Sage Publications
Model: 30565510
Format: paperback
ASIN: 1412980186
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 26 January 2011
Listed Since: 22 June 2010

Barcode

No barcode data available

Sage Publications Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 12

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

International Marketing ISE

Routledge International Handbook of Consumer Psychology

Sage Consumer Behavior and Culture - Global Marketing Book

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Qualitative Market Research: Principle & Practice

Consumer Behavior: Empirical Research (Legend in Marketing)

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Essentials of Marketing

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

The Marketing Research Guide

The Marketing Research Guide

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing Research, 12th Edition

Brand Psychology: The Art and Science of Building Strong Brands

Marketing: An Introduction, European Edition

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Emotion in Advertising: Theoretical and Practical Explorations

Routledge Visual Methods in Marketing and Consumer Research